dimanche 4 août 2013

Singapore Food Photographer: Setting The Standard

By Katina Labrie


If you are a Singapore-based cookbook author or restaurateur, it is an absolute must that you have a Singapore food photographer on retainer as much as possible. Working with a professional food photographer is a requirement in your line of work. A food photographer can help you make your cookbook a stunning bestseller. The food photographer is also indispensable in making the menus and promotional materials you need for your restaurant appealing.

Of course, you can say that you do not have any need for a professional Singapore food photographer at all. You may think that any dummy can take a picture as long as they have a camera and photo-editing software installed in their computer. So if you have access to said camera and software, why should not you take pictures of your food on your own?

If you view the profession of the Singapore food photographer with that much disdain, then you are certainly missing out on the benefits of employing one. Food is meant to be a sensual experience. The portrait of a particular food should be able to engage the viewer's senses long before they could taste the food. The picture should bring out the hunger in its viewer. This is something a good food photographer thoroughly understands and can easily execute in their pictures.

So, how do you hire a Singapore food photographer? It depends on what you want and how much you can afford. If you want a food photographer who has attained some sort of celebrity status, you can contact their agents or studios to see if they can come and work for you. Remember that these photographers are celebrities in their own right and are well-known for their work. Therefore, you should expect to pay celebrity rates, too.

It is only sensible to use an unknown Singapore food photographer if you have a limited budget as long as the photographer has the skill you want. You can locate many such photographers by doing a simple online search. You can start your search on photo-sharing websites such as Flickr or Instagram. You can also look at freelance photography sites and sites that sell stock photographs. Additionally, you should make inquiries among your friends or relatives if they know a good photographer.

When you sift through your candidates, you should make sure that you screen them carefully. You would not want to waste your precious time and resources on a Singapore food photographer who does not have the skills you require or the professionalism you demand. Thus, take a good look at their portfolio and interview them about their experience and previous work, if any. If you are hiring an unknown photographer, make sure that you limit your choices only to those who can present references.

The services of a good food photographer are indispensable if you are a cookbook author or a restaurateur. Such services are invaluable to the success of your cookbook and can contribute to the profitability of your establishment. So, make sure that you hire the best Singapore food photographer that you can afford.




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