jeudi 18 juillet 2013

Restaurants Charging More For Alcohol And Spending Increased

By Cornelius Nunev


Alcohol is a demon to some, but is something people have been enjoying for millennia. Americans are spending more on it in dining places and bars recently, though. However, it has nothing to do with increased consumption, but rather with higher costs.

A huge markup

When looking at changes in the 30-year period from 1982 to today, NPR found that Americans are starting to spend a lot more on alcohol in bars and restaurants, according to the "What America Spends On" series.

Americans had a lot of things taken away during the Cold War in 1982. At that time, customers only spent 24 percent of the alcohol budget in restaurants and bars. About 76 percent of it went to alcohol from stores.

The price of diner and bar alcohol has increased 79 percent during that time while store prices have dropped 39 percent. This is very important because it shows why there was a shift in people spending more in restaurants and bars now. Currently, only 60 percent is spent in shops with 40 percent spent in bars and dining places.

Spending habits by product

in 1982, only 16.2 percent of alcohol costs were for wine while 48.9 percent was on beer and 34.6 percent was on wine. That has changed a lot in 2012 when wine spending has increased to 39.7 percent. Spending on spirits decreased to 12.6 percent. That was the biggest change seen in the country.

Wine in America is all anybody seems to want. In 2011, France only shipped 320.6 million cases of wine while there were 329.7 million cases shipped in America, according to the San Francisco chronicle. Definitely more Americans are drinking American wine now.

In 2010, the American wine industry was a $30 billion industry. In that year, 241.8 million cases were sent from a ton of different vineyards. Millennials are willing to spend more on costly bottles and are drinking more. California by itself produced 61 percent of that wine, which means California is the state where most of the wine comes from.

Always picking beer

From 1982 to 2012, the amount of beer that people drank did not change at all. In fact, it was 47.7 percent of sales in 2012, according to NPR. People are drinking less overall though because beer production has dropped, according to BusinessInsider, from 203 million gallons produced in 1990 to 182 million in 2011.

From 2010 to 2011, there was an 11 percent increase in craft breweries. These breweries are becoming much more well-liked than regular beer companies right now. In fact, in 2011, there were almost 11.5 million barrels produced making $8.7 billion in revenue. That is a 5.7 percent share of the industry. In 2011, there were 1,989 craft breweries with 250 brand new breweries opening and 37 closing soon.




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